Social media coaching built by a Top 1% Loan Originator.
A proven blueprint for mortgage brokers and loan officers who want consistent, inbound loan leads — built around the hours you already have.
Brandon's "About Me" reel · @branthemortgageman
The person behind the blueprint.
Brandon Brotsky is a Top 1% Loan Originator in the United States. In 2025, he funded $174 million in loans. Over the past two years, he's closed more than $100 million sourced directly from social media — built solo, with a content engine instead of a paid-ad machine.
Brandon is running the exact system he teaches inside INIT, on his own pages, this month — in front of an audience of 500,000+ followers who watch the work unfold in real time. When it wins for him, it wins for INIT members. That's the difference between a course and a blueprint.
See how the system could work in your business.
Book a Strategy CallMost LOs are still waiting on referrals. The ones pulling ahead built their own pipeline.
Social media is how loans get sourced now. Brokers and loan officers who figured that out are pulling ahead — and the gap keeps growing.
That's why INIT exists. We're real-time producers — actively testing, using, and implementing every system we teach inside a live, top-producing mortgage business. You learn what's working this month, built so brokers and loan officers can implement it and win.
Brokers and LOs running the blueprint.
- +6,000 followersin two months
- +5.9M viewson a single video
- 6+ new opportunitiesin the last 30–45 days
- +2,000 followersin just a few weeks
- +1.2M viewson a single video
- New Realtor relationshipsbuilt locally from viral videos
- First viral videoafter 750+ posts before joining
- 739K views in April+5,422% from March
- +675 new followersin a single month
- 99% from non-followerstrue organic reach
See where your pipeline stands.
Book a Strategy CallFive things that make INIT different.
Why mortgage brokers and loan officers run this system over anything else they've tried.
Built by an active producer
Brandon Brotsky is actively funding nine-figure loan volume using the same system he teaches.
A blueprint, not a course
Step-by-step implementation designed for daily execution inside your business.
Made for mortgage pros
Every strategy is tested inside a real mortgage business before it's taught.
Built for busy schedules
Our batching method is designed for brokers and LOs who want to work a few focused hours and move on.
Constantly evolving
When the platforms shift, we shift. You learn what's working this month.
Here's how it works.
Book a Strategy Call
A focused conversation about your pipeline and where social fits. See exactly how the system Brandon runs could work inside your business.
Join the 3-Day Masterclass
Three days inside the exact blueprint — batching, content structure, lead capture. By day three, you've built the foundation.
Step Into INIT Core
For mortgage pros who want ongoing coaching, a community of peers running the same playbook, and direct access to Brandon as the system evolves.
Start with a strategy call, then implement at your pace.
What you walk away with.
Questions before you start.
Let's connect.
Questions about the program, a fit check, or just a hello — drop us a note and we'll get back to you within one business day.